Why think outside the box when you can sit in the box and let it become... a racing car... or a castle...

Why think outside the box – when you can sit in the box and let it become... a racing car... or a castle...

We don’t need buzz words and executive toys; all we need is a box and some time to let our imagination run wild.

So stop all this nonsense about thinking outside the box, and jump back into the box. The best ideas need sneaking up on, they’re going to run a mile if you’re always trying too hard – so get back in that box and bide your time, ideas come out to play when you’re daydreaming or thinking about something else.

And if no ideas come to you, or you’re too out of touch with your imagination to know what I’m talking about, then read a book – lose yourself in it – go on I dare you to!

#LostinaBook

Designing a marketing hat... letting loose your imagination

I've got my marketing hat on this week, and trying not to get distracted by designing a hat instead of trying to figure out the witchcraft that is internet marketing - maybe a witches hat... oh, that might send the wrong message, especially as there's a black cat here somewhere among the tabbies...


But maybe a witches hat with a twist... yes, everything has a twist these days - you see this is what happens when I try to bring my brain onto a sensible subject like marketing... it gets all creative and goes off at a tangent.
So... lets go with that - lets design a hat... 
I'm thinking a witches hat, but in purple instead of black, and a tabby sat on the brim instead of a black cat - reaching up for the pom pom on top, ooh ooh and streamers flowing from the top. This is sounding more like a cat toy than a hat - hey it's duel purpose...
Any ideas anyone? Come on lets get creative...


I'm thinking something a bit wacky, that'll stand out and get noticed...