Ramblings of an author trying to crack the clicking code

Is it just me, or does everyone come up against these constant learning curves...?

So what is the latest one? Well to get people into my bookshop - it's a little bookshop with big ideas, I think I've mentioned that before but hey, you might have missed it... 

So where are all the customers? They seem to be flocking past on the world wide web, on an endless treadmill of shoppers, all heading for the main shopping outlets.

But I believe there is a growing trend of people who are tired of the endless pushing of goods we probably don't need, and if we search something on the web, then that product turns up on every facet of what we're doing. 

A prime example would be when I recently bought a safety gate at a mainstream online outlet - well the search engines, or whatever causes these things to pop up didn't know what to do with this uncharacteristic purchase, and started sending me adverts for baby products and dog products - I have neither a baby or a dog, so they had failed to second guess what I needed a safety gate for... and I'm quite happy to leave it that way, I don't like to feel spied on, and certainly don't want to give them the satisfaction of knowing the answer to that little mystery...

So... how to play the search engines at their own game...? Gathering clicks in the right place - clicks are the new footfall. OK, now I have a theory - and a bigger mystery than ever... arhh

So help me crack the code - click on my Little Bookshop with big ideas and help me buck the trend... or leave comments below.

Little Bookshop with big ideas...

The mission: to reach out across the internet to book lovers everywhere and share my love of books.

The conundrum: my bookshop is tucked away in a virtual back alley - the sort of shop that people seek out, if only they know it's there in the first place...

  

There's no coffee shop: but with a bit of imagination you can put the kettle on and make the drink of your choice, curl up in your favourite chair and read the blurbs...

So have a rummage, read the blurbs and find a new friend.

...choose a book, shop in the online shop and I'll tuck the book of your choice into comfy envelope and post it out to you.