Writing - the art of capturing a piece of one's imagination and committing it to print...
Advertising and selling books - the art of capturing enough of someone else's imagination enough to get them to buy a book...
Focusing - the art of getting down to what needs doing, and trying not to wander off into a daydream, even if that daydream might be the spark for a new project... oh no, I've just given myself an excuse not to focus...
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